IKEA Rebranding
2025
Intructor: Andrea Trabucco-Campos
Brand Identity
Concept
Art Direction
Type Design
IKEA is a globally recognized Swedish brand known for its affordable, functional, and stylish home furnishings. This project explores a reimagined identity for IKEA, centered around its core value: “To create a better everyday life for the many people.” By allowing customers to assemble their own products, IKEA lowers production costs while maintaining accessibility. Inspired by this process, I designed a custom typeface that forms the foundation of the new identity.