Dean & DeLuca: Shape of the Season

2025

Dean & DeLuca is a chain of upscale Italian grocery stores. Inspired by the imaginative food portraits of Italian Renaissance painter Giuseppe Arcimboldo, this branding campaign reinterprets the brand’s Italian heritage through a modern lens. "Shape of the Season" celebrates the journey of the year’s harvest, highlighting the exceptional quality and artistry of Dean & DeLuca’s offerings.

(All images in the campaign are AI-generated.)

Intructor: Andrea Trabucco-Campos

Concept
Art Direction
 


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