Art Direction
Concept
Packaging DesignFor this project, I redesigned the packaging for an existing product, 7 Days Soft Croissant. The new design concept was inspired by the feeling of a freshly baked croissant from a French bakery, aiming to make the product appear more warm, rich, and appetizing.
To reinforce this concept, I incorporated visual elements influenced by French Art Deco style, combining cursive elegant typography, ornamental details, and a refined color palette to create a more premium and inviting brand experience.