CRAFTED CHAOS_UNREAL ORDINARY


Hello, and welcome to my world of design!

What led me to graphic design is its limitless possibilities for conveying messages—each one unique, telling its own story. Hope you enjoy my work!

MORE ABOUT ME


WORKS
  1. IKEA Rebranding (WIP)
  2. Splash Crash Boom
  3. Crafted Chaos:
    Unreal Ordinary
  4. My Little Bookshelf
  5. Connect:
    Type Specimen
  6. Giwa
  7. Coastal
  8. Bodega
  9. Shinola
ARCHIEVE

    






Crafted Chaos
: Unreal Ordinary

EDITORIAL DESIGN
ART DIRECTION
CONCEPT

2024
Instructor: Andrea Trabucco-Campos
 Crafted Chaos: Unreal Ordinary is a campaign for Kapital, a Japanese fashion brand known for its craftsmanship and boro denim. The brand intentionally creates confusing proportions and cuts that fit the body in a challenging way. The distinctive choice of fabrics and the way they distress the clothing offer a new perspective on viewing everyday objects.

Crafted Chaos_Unreal Ordinary encapsulates the essence of the brand, thriving on the balance between structure and spontaneity. It reflects the meticulous craftsmanship inherent in Kapital’s designs while celebrating the brand’s unconventional and boundary-pushing identity.

*All images are created by AI.